Show Content & Features
Many exhibitions now find themselves competing with other marketing forms such as online or mobile. It is therefore vital to create an exhibition and feature strategy that ensures highest customer ROI and attracts the next generation of exhibitors and visitors. Whilst Portfolio Director at UBM, Matthias Baur rolled out a content and feature strategy that resulted in the highest customer satisfaction scores of the exhibition industry. Your exhibitions can benefit from this experience in following content and feature topics:
- Set up a matchmaking methodology that provides customer focused results.
- Show Floor content and features such as guided tours, new products zones, awards, panel discussions etc.
- Social Media features such as webinars, LinkedIn groups, Facebook pages, Google campaigns etc.
We can help you in creating and also rolling out these features at your events.