We offer world-class education programmes that support our clients to develop their shows into “must” and “want” attend events for the next generation of business decision makers.
Programmes available are tailor-made for all levels:
- New Starter
- Executives & Middle Management
- Senior Management & Director Level
The courses we currently offer include:
International Event Sales
Exhibitions are becoming more and more competitive. Whilst the main competitors of the past have been other exhibitions, companies now face strong competition from online and social media companies such as Google who are also after the marketing budgets of exhibiting companies.
Efficient executed rebooking procedures secure an enormous competitive advantage in the exhibition industry. Some show organisers achieve rebooking rates of up to 50% while others succeed inn securing up to 100%. The benefits are more organic growth after the rebooking, a better cashflow and better strategic planning security.
International Event Marketing
In the dynamic environment of exhibitions, international marketing is becoming a more complex exercise. Visitors are being mores selective on which shows they should allocate their time and money to. Exhibitions need to work harder than ever to ensure they persuade key visitors and buyers to attend their event.
Competitive Digital Strategies
Exhibition organisers are becoming ever more dependable on digital tools to maintain a competitive edge and offer the best shows and services. The digital landscape is extremely wide and includes tools to sell exhibitions, enhance customer satisfaction and/or to stay in contact in-between show cycles. The complexity of the topic makes it challenging to approach digital transformation in a holistic way.
International Project Management
The exhibition industry is a global one, providing enormous opportunities as well as challenges. When compared to 10 years ago, today, projects need to be managed across borders and cultures which requires specific international project management skills to ensure a positive project result. Badly managed projects or intercultural misunderstanding can result in a substantial loss of investment, demotivated employees and/or a slow down in a time-to-market approach.
Conducting Business in an Internationalised and Globalised World
In an ever more competitive reality exhibitors and visitors are demanding that more shows enable them to conduct business in an internationalized and globalised world.
Exhibition & Event Content and Features
Exhibitions are changing. The next generation of decision makers will demand more and more content and features that help to maximise the outcome of their show visits. Some organisers have responded to this trend by hiring Content Directors. A powerful content and feature strategy can make or break a show in an extremely competitive exhibition landscape.
Exhibitors are questioning, to a larger extent, what portion of the budget they should dedicate to show participation. Other marketing channels such as online and social media compete strongly for the largest share of the marketing budget, specifically within traditional exhibiting companies. This development makes an increasing RoI for the exhibitor a top priority to develop and grow their shows further.
Courses can also be tailor-made to suit your business requirements.
Do not hesitate to contact us for more information on the above courses or to discuss your specific training requirements.