B2B | Trade Shows |Digital Transformation | Consultancy
How to prepare for changing trade show formats Discussions about the future change in trade show formats have been taking place for years. But it has never been clear when this change would happen…until now. The time for change is here! Shows such as Cebit, Baselworld and IAA have shown that there is growing customer appetite for new formats. These examples are also proof that when audiences demand a new show format, change can … Read More»
Over the last year, Artificial Intelligence (AI) has become an increasingly hot topic in the trade show industry. As a result, MBB-Consulting Group has carried out research and held a senior round table in London to delve deeper into this subject. In the last months, one thing has become clear – AI is not just a buzzword, it’s a new form of technology with the power to transform our business model. But what would a concrete function of AI … Read More»
I’ve known David Audrain, Executive Director of SISO, for many years now. We’ve often met at industry events to debate the future of the exhibition sector. David’s background and experience have given him a great insight into the international exhibition world – spanning borders, continents and cultures. This makes him the perfect person to interview about the future of our business in these uncertain times of economic and environmental change. I … Read More»
It’s already been a little over a year since the Informa management team first walked through the doors at UBM to kick start talks about how to merge these two major players into the new industry giant known as Informa Markets. I had the pleasure and privilege of working as a consultant at the UBM Amsterdam office during this exciting period. I was managing the Food Ingredients portfolio at the time and working together with Informa to discover … Read More»
The exhibition industry is unique because it doesn’t just serve one sector but many very different sectors. This brings benefits but also challenges, as show organisers have to tailor their team set-up to the specific show and industry they are serving at any given time. It can also make cross-departmental exchange of marketing and sales techniques harder than for other industries. For example, in the finance industry, product portfolios can be … Read More»
Interview with Nick de Bois Former Chief of Staff to Dominic Raab, MP for Enfield North (2010-2015), founder of Rapiergroup, and author of Confessions of a Recovering MP Over recent years, I’ve had the pleasure of meeting Nick de Bois on a couple of occasions at industry events and in London. Nick is former Chief of Staff to Dominic Raab, MP for Enfield North 2010-2015, founder of Rapiergroup, and author of Confessions of a Recovering … Read More»
“Where are the German organisers?” could be a question that springs to mind when you look at the growth rate of the top exhibition companies over the last 15 years. With most of the world-leading trade shows taking place in German venues, Germany was seen as the leading host country of exhibitions for decades until the millennium change. Still today, the industry looks up to German organisers when it comes to putting together world-leading, … Read More»
Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic formula, KPIs … Read More»
At the start of the new year I had the pleasure of interviewing one of the most dynamic colleagues within our industry; Cathy Breden, the Executive Vice President / COO of the International Association of Exhibitions and Events (IAEE). Read what she has to say about industry trends, trade wars and the American business culture. Tesi Baur: Please tell me a bit more about yourself and how you found your way into our industry. Cathy … Read More»
Using Artificial Intelligence to Enhance the Customer Journey. During the recent UFI Congress in St Petersburg, along with members of the UFI Digital Innovation Committee, I had the opportunity to impart a few ideas on the subject of tradeshow innovation. The topic triggered good discussion which inspired MBB-Consulting Group to release a White Paper on ways in which artificial intelligence can contribute to tradeshow innovation. Below are a … Read More»
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