B2B | Trade Shows |Digital Transformation | Consultancy
“Where are the German organisers?” could be a question that springs to mind when you look at the growth rate of the top exhibition companies over the last 15 years. With most of the world-leading trade shows taking place in German venues, Germany was seen as the leading host country of exhibitions for decades until the millennium change. Still today, the industry looks up to German organisers when it comes to putting together world-leading, … Read More»
Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic formula, KPIs … Read More»
At the start of the new year I had the pleasure of interviewing one of the most dynamic colleagues within our industry; Cathy Breden, the Executive Vice President / COO of the International Association of Exhibitions and Events (IAEE). Read what she has to say about industry trends, trade wars and the American business culture. Tesi Baur: Please tell me a bit more about yourself and how you found your way into our industry. Cathy … Read More»
Using Artificial Intelligence to Enhance the Customer Journey. During the recent UFI Congress in St Petersburg, along with members of the UFI Digital Innovation Committee, I had the opportunity to impart a few ideas on the subject of tradeshow innovation. The topic triggered good discussion which inspired MBB-Consulting Group to release a White Paper on ways in which artificial intelligence can contribute to tradeshow innovation. Below are a … Read More»
The merger of Informa and UBM will form the worlds largest exhibition organiser which will change the landscape of our industry. Tesi Baur had the chance to speak to Charlie McCurdy about his view and how he experienced the last month. Tesi: Charlie, you are a senior exhibition manager from the USA, please tell me a bit more about your impressive career and how you ended up at Informa. Charlie: In my 25 years of … Read More»
Trade wars are poison for our industry. I think this is a statement the majority would support. Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors. The opportunity to trade without the constraints of suffocating red-tape, to conduct business in foreign regions without complex bureaucracy and to have the opportunity of forging … Read More»
In 2010, while working within the exhibition industry, Angela Herberholz stumbled upon the world of commercial mediation and since then has obtained her international commercial mediation accreditation (CIArb) and founded the Young Mediators Initiative (YMI). I chatted to Angela about mediation and how this may be useful within our industry. Tesi Baur: Please explain what B2B mediation is and what role it plays. Angela Herberholz: … Read More»
Enrico Gallorini, CEO of GRS Research & Strategy takes time out of his busy travel schedule and rubbing shoulders with the likes of Larry Sanger (Co-Founder, Wikipedia) and Brock Pierce (CEO, Bitcoin Foundation) to chat to us about Blockchain Technology. Tesi Baur: Please explain what Blockchain technology is. Enrico Gallorini: Blockchain is not a ‘disruptive’ technology, which can attack a traditional business model with a … Read More»
Tesi Baur: How was ExpoPlatform born? Tanya Pinchuk: Before starting ExpoPlatform I used to work at the largest Exhibition Centre in the Ukraine. I joined as Marketing Manager after finishing my Masters Degree in Finance. Several years later I was promoted to head of Marketing. At some point I noticed that there were relatively few stand contractors advertising at the venue. I saw this as an opportunity to start a new business area … Read More»
The Digital Event Service Suppliers Who’s Who - DESS-WW Finding the ideal suppliers for an event is not always easy, it can be time consuming and even a little frustrating at times, specifically when hosting events out of your home country where suppliers may not be all that familiar. Determined to assist industry colleagues with the task of sourcing and contracting suppliers, MBB-Consulting Group has worked hard on creating an online … Read More»
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